Game analytics firm Gamesight has a new batch of data for game marketing professionals out this week, with some key metrics to help you make decisions about marketing your next game.

The report analyzes data from Gamesight platform users, drawing conclusions about the best methods for attracting, retaining, and capturing player interest. One major data point: the sweet spot for selling your game might be between $20 and $40.

Gamesight concluded this by analyzing "hours to convert" for games in different genres and at different price points. "Hours to convert" represents the average amount of time between when a player learns about a game to the moment they purchase it. The report suggests that if your premium game is priced between $20 and $40, players will take about 130 hours to acquire your game.

That may seem like a lot, but Gamesight also reports that this is only a 17 percent increase over the amount of conversion time needed for free-to-play games, which clocks in at an average of 111 hours.

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The literal lower cost of entry makes it a useful baseline for measuring other price points. Games that cost over $40 have an average conversion time of 217 hours, and games priced between $0 and $10 have an average conversion time of 142 hours.

Games that cost between $10-$20 have an average conversion time of 133 hours—close to the $20-$40 mark. But Gamesight noted that with the average median game price now at about $15.64, this may mean there is "increasing competition from indie games at lower price points." Aiming higher with your game's price could help you stand out from the crowd.

But of course, don't count on your price alone to get people interested in your game. "Channel strategy, not pricing, determines performance," the report notes.

For more insights on how to better market your game—like the impact of improving your Steam user scores and selecting different marketing channels—consider reading the full Gamesight report.